For those out there that lead or contribute to a corporate engineering blog, Dan Luu interviewed folks at Cloudflare, Heap, and Segment, as well as folks at three different companies with “lame corporate engineering blogs” to get a sense of what makes them interesting or lame.

I’ve been comparing notes with people who run corporate engineering blogs and one thing that I think is curious is that it’s pretty common for my personal blog to get more traffic than the entire corp eng blog for a company with a nine to ten figure valuation and it’s not uncommon for my blog to get an order of magnitude more traffic.

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In order to have a boring blog, the corporation has to actively stop engineers from putting interesting content out there. Unfortunately, it appears that the natural state of large corporations tends towards risk aversion and blocking people from writing, just in case it causes a legal or PR or other problem.