Instant-loading AMP pages from your own domain

Instant-loading AMP pages from your own domain ↦

Love it or hate it, the march of AMP drives on…now your pages can appear under your URL instead of the google.com/amp URL.

Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new feature of the web enabled by the IETF web packaging specification. Signed exchanges enable displaying the publisher’s domain when content is instantly loaded via Google Search. This is available in browsers that support the necessary web platform feature—as of the time of writing, Google Chrome—and availability will expand to include other browsers as they gain support (e.g. the upcoming version of Microsoft Edge).

Discussion

2019-04-17T14:25:32Z ago

Cloudflare also announced AMP Real URL ~> blog.cloudflare.com/announcing-amp-real-url/.

After speaking with publishers and with Internet users, we have decided not to charge for AMP Real URL. This is not because our customers haven’t been excited or willing to pay for it, AMP makes up a huge component of many site’s traffic. Our motivation is the same as for offering CDN or SSL services to millions of customers free of charge, we are here to help build a better Internet and improving AMP is a huge step in that direction. We believe AMP Real URL is a technology which will fundamentally change the mobile web for the better and should be adopted by every AMP-supporting site. We do have another motive: we are hoping that this will motivate potential customers who value AMP to choose Cloudflare.

2019-04-17T14:37:27Z ago

So Google still serves the content from its servers, but it displays the publisher’s domain instead? Seems like more hoops to jump through than just making your site fast in the first place…