Instant-loading AMP pages from your own domain ↦
Love it or hate it, the march of AMP drives on…now your pages can appear under your URL instead of the google.com/amp URL.
Today we are rolling out support in Google Search’s AMP web results (also known as “blue links”) to link to signed exchanges, an emerging new feature of the web enabled by the IETF web packaging specification. Signed exchanges enable displaying the publisher’s domain when content is instantly loaded via Google Search. This is available in browsers that support the necessary web platform feature—as of the time of writing, Google Chrome—and availability will expand to include other browsers as they gain support (e.g. the upcoming version of Microsoft Edge).
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Founder and Editor-in-Chief of Changelog
Cloudflare also announced AMP Real URL ~> blog.cloudflare.com/announcing-amp-real-url/.
Jerod co-hosts The Changelog, crashes JS Party, and takes out the trash (his old code) once in awhile.
So Google still serves the content from its servers, but it displays the publisher’s domain instead? Seems like more hoops to jump through than just making your site fast in the first place…