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Fundamentals of product-market fit  ↦

For the entrepreneurial type: this is a great dive into the fundamentals of product-market fit by @sparkszilla. The whole read is worth it if you’re interested in raising funds in the future. The heart of the article stems from three axiomatic theories:

  • Rachleff’s Law of Startup Success: Rachleff says, “The #1 company-killer is lack of market. When a great team meets a lousy market, market wins. When a lousy team meets a great market, market wins. When a great team meets a great market, something special happens.”
  • Rachleff’s Corollary of Startup Success: “The only thing that matters is getting to product-market fit.”
  • BPMF and APMF: The lives of startups are divided into two categories, before product-market fit (BPMF) and after product-market fit (APMF).

And the Vohra questionnaire to see if you have PMF is one I’ll keep on hand for the future. 👌

Fundamentals of product-market fit

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