Zack Whittaker writes for Zero Day:

Apple gave me all the data it collected on me since I bought my first iPhone — in 2010.

This is what has largely stood out to me in the ongoing discussion about what data the four have on me and how they use it…

As insightful as it was, Apple’s treasure trove of my personal data is a drop in the ocean to what social networks or search giants have on me, because Apple is primarily a hardware maker and not ad-driven, like Facebook and Google, which use your data to pitch you ads.

Want to request your data? It takes just a few seconds…