The goal is not to become famous, the goal is to increase the chances of luck finding us. For me, one of the most helpful ways to think about this has always been the concept of the “Luck Surface Area,” described in an old post by Jason Roberts. He wrote (and note, the emphasis is mine):
The amount of serendipity that will occur in your life, your Luck Surface Area, is directly proportional to the degree to which you do something you’re passionate about combined with the total number of people to whom this is effectively communicated.
Going further, he codifies it into a formula where:
Luck = [Doing Things] * [Telling People]
This reminds me a bit of John Gruber’s Obsession Times Voice. Not exactly the same, but there’s a healthy overlap that I find provocative.