1. Develop your strategy
Everything begins by understanding who you are and the goals you're trying to achieve. We have proven workflows to uncover who you are, your goals, what's working, and the aspects of your story developers need to know.
2. Plan your activation
Once we have an understanding of who you are and how we can help you, we'll begin to shape what to say, how to say it, and where. Our team has years of growth and marketing experience to develop a campaign focused your goals.
3. Build your following
Developers follow our content to explore new ideas and discover new tools. We make sure your brand and product are a part of their journey. We're here to guide and help you every step of the way.
Podcast sponsorship examples
Linode, Zeus-like power
Linode, Dedicated CPUs
Digital Ocean, Product Lineup
Rollbar, CircleCI - Paul Biggar
Team Culture / Hiring
Indeed, Darren Nix
Rollbar, Move fast and fix things
Fastly, Network-wide pre-roll
News sponsorship examples
When you’re a cash-strapped nonprofit and you have to compete for attention against multi-billion dollar public companies, you have to get creative with growth. This is how Upsolve produced high-quality landing pages focused on topics related to their audience and then complemented those with “programmatic locality-specific landing pages” based on data from Segment’s Identities feature. Of the content we’d produced, only ~10% of our conversions were coming from our editorial articles while ~70% were coming from state and city page templates (created programmatically). Based on the data we saw in Personas, we all quickly saw where our growth was coming from and devoted the time previously set aside for editorial toward improving the quality of our programmatic content. It’s been so successful, we’ve now created over 95,000 landing pages!
Our friends at DigitalOcean introduced managed databases for PostgreSQL earlier this year. Recently, they added two new databases to their managed databases mix — MySQL and Redis! Whether you are using MySQL, Redis, or PostgreSQL, building and managing database clusters from the ground up is a herculean task. Developers often spend valuable time and resources on database management, which prevents them from focusing on building and enhancing apps. We introduced Managed Databases to simplify the lives of developers by addressing these common challenges: Determining the optimal infrastructure needed to host your databases is time-intensive Scaling the infrastructure that supports your database is often a slow and expensive task Implementing reliable failover processes is difficult Over-provisioning of underlying infrastructure leads to increased costs Setting up a complete and reliable backup and recovery process requires a lot of effort Maintaining and updating databases often needs dedicated personnel
Every day we influence developers at some of the most innovative tech companies in the world.