Rules is a catchy/harsh way to position these, but there’s a lot of lessons to be learned by putting some thought into what he’s saying.

Over the last 5 years of bootstrapping, I’ve tried a lot of things, and discovered there are many ways to create hassle for yourself that wastes time and energy and distracts you from building value in your business… If you want to absolutely minimize hassle as you run your software business, you can stick to each one of these rules, which I present in no particular order.

Here’s a sampler:

• Rule #1: Recurring revenue is the way to go
• Rule #7: Choose simple, boring technology
• Rule #14: Don’t take in any investors