If you’re an app maker, it might seem like your goal is to get to release day. Get the app done, make it available, publish an announcement, and then get back to coding. Let the world do what it’s going to do.

But that’s not going to maximize your chances for a good release. You need to follow through — you need to keep going.

Brent’s list of things you might do in the wake of a big release is worth tucking away for the day after your next one.