Chris Bell on how Knock onboards engineers:
Onboarding engineers to a devtools company sounds like a no-brainer. After all, when developers are your customer, great engineering hires join the team with an inherent empathy for the customer and the tools they use everyday. But to build a truly great developer tool you need to go beyond the default empathy that new engineers have for developers at large. You need to use the tool itself, exactly as a customer would. That’s the only way to understand it completely and to find ways to improve it.
We designed our onboarding experience with this principle in mind. Every new engineering hire builds an onboarding project that integrates Knock into a sample application, exactly as a new customer would.