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From Shantanu Kedar on the DigitalOcean blog:

Cloud is omnipresent. The promise of not having to buy and maintain on-premises infrastructure is a potent one, especially for smaller businesses and entrepreneurs.

One of the common complaints with major cloud providers such as AWS, GCP, and Microsoft Azure is that they might be inexpensive to begin with, but as you scale your apps, the costs rise significantly. These cloud providers typically target enterprises who have deep pockets to absorb the rising costs, but this often becomes cost prohibitive for entrepreneurs and small businesses over time.