Core Web Vitals present developers with a new challenge and a new opportunity to improve the user experience. In this definitive guide, you’ll get best-practice advice, a proven workflow, and actionable tips to start improving Core Web Vitals today.

In 2020, Google first introduced CWV as a subset of their well-established Web Vitals initiative to simplify the complex landscape of monitoring digital experiences. Each represents a distinct facet of the user experience: content loading speed, interactivity, and visual stability. In May 2021 these were officially implemented as a ranking factor in the Google Search algorithm. This creates elevated pressure on businesses to ensure they’re meeting the standard specified by Google, or risk losing organic placements, and in turn, diminishing business and revenue.

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