Design growth.design

101 cognitive biases & principles that affect your UX  โ†ฆ

This list is deep and (of course) the UX is well-considered. The author provides definitions of the biases as well as real-world examples of them in action.

Every time users interact with your product, they:

๐Ÿ™ˆ Filter the information
๐Ÿ”ฎ Seek the meaning of it
โฐ Act within a given time
๐Ÿ’พ Store bits of the interaction in their memories

So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.


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