101 cognitive biases & principles that affect your UX ↦
This list is deep and (of course) the UX is well-considered. The author provides definitions of the biases as well as real-world examples of them in action.
Every time users interact with your product, they:
🙈 Filter the information
🔮 Seek the meaning of it
⏰ Act within a given time
💾 Store bits of the interaction in their memories
So to improve your user experience, you need to understand the biases & heuristics affecting those four decision-cycle steps.
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