Alex Ellis:

I wanted to write to you all and share that I’ve launched my first eBook called “Serverless For Everyone Else” - within the first three hours of launch, nobody bought a single copy and I thought that I’d got it all wrong.

Alex digs into the gritty details of why he wrote the book and what happened after his initial failure. And since Alex is super nerdy like you and me, the post is filled with fun moments like this one:

How did I fulfil the upgrade / discount? I did it by writing a function and deploying it to my Raspberry Pi, so that Gumroad would send a webhook, my code would query the dollar amount, and then send out an email to the customer over AWS SES.