Has the hacker culture left Heroku? In the blog post, I see a lot of language focused on small / medium sized business, but none about celebrating the creativity of individuals and tiny teams. This is confusing to me, because I always felt that Heroku’s key strength was that as a single developer, you could focus entirely on your product, and outsource all the ops to the service. And it’s fantastic for that. The offering plays into it- great UX, great CLI, one click databases, simple developer mental models (12 factor). This is Heroku’s advantage, but it’s less relevant to established SMEs that they’re now focussing on.

So then the question is - if not the hackers, where are Heroku going to get new customers from? Because cloud ops is a hella crowded market.