I’m not gonna lie, it does sound like a fantastic startup idea. But there are so many things that can go wrong when trying to start something new and Tom Cleveland does a super job of telling that story in this brutally honest post:

Things are going great. My friends and family all tell me they love the site. Even some strangers on the internet love it. “I know right,” I tell them. “So how much would you pay for this?”

“Hahahahahahah,” they say in unison. “Good one!”

Stick around to the end for lessons learned. Where did he go wrong?