If you’ve seen how women are treated on Twitter or elsewhere (which I'm sure you have), you can see why projects like this are needed.
I started building Leap because I didn’t have a place on the internet where I felt comfortable talking openly. I’ve found that some conversations online escalate to shouting matches quickly and many people opt out, especially women. I wondered what would happen if I created a community where the core culture was set by women, and the software and product decisions were also made by women. I couldn’t think of a social network defined that way, but I wanted to be part of one.