Matt Mullenweg on acquiring Tumblr ↦
Kudos to Verizon (words I never expected to type) for how they handled the process. I couldn’t think of better hands to receive the once-vibrant social network and shepherd it into the next era:
Automattic is still a startup — I’m sure there are deep-pocketed private equity firms that could have outbid us, but the most likely outcome then would have been an “asset” getting chopped up and sold for parts. (This is a caricature and there are PE firms I like, but it’s not a terrible stretch of the imagination.) Instead, Tumblr has a new chance to redefine itself in 2019 and beyond. Its community is joining with WordPress’ 16-year commitment to open source and the open web.
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Jerod co-hosts The Changelog, crashes JS Party, and takes out the trash (his old code) once in awhile.
Matt made an appearance on The Vergecast yesterday discussing the acquisition in even more detail. It’ll take 6-12 months before we see noticeable changes/improvements to Tumblr, but I’m pretty sure things will be trending up and to the right for the foreseeable future…