Social Networking Icon

Social Networking

4 Stories
All Topics

Matt Mullenweg

Matt Mullenweg on acquiring Tumblr

Kudos to Verizon (words I never expected to type) for how they handled the process. I couldn’t think of better hands to receive the once-vibrant social network and shepherd it into the next era:

Automattic is still a startup — I’m sure there are deep-pocketed private equity firms that could have outbid us, but the most likely outcome then would have been an “asset” getting chopped up and sold for parts. (This is a caricature and there are PE firms I like, but it’s not a terrible stretch of the imagination.) Instead, Tumblr has a new chance to redefine itself in 2019 and beyond. Its community is joining with WordPress’ 16-year commitment to open source and the open web.

link Icon

How to run a small social network site for your friends

Darius Kazemi, recent Mozilla Fellow and one of my favorite internet artists, has put together a comprehensive guide on how to run your own social network. The Mastodon instance he runs, Friend Camp, seems like one of the more fun and positive social networks around.

This document exists to lay out some general principles of running a small social network site that have worked for me. These principles are related to community building more than they are related to specific technologies. This is because the big problems with social network sites are not technical: the problems are social problems related to things like policy, values, and power.

The Changelog The Changelog #315

Join the federation?! Mastodon awaits...

We talked with Eugen Rochko, the creator of Mastodon, about where Mastodon came from the problem it aimed to solve. How it’s not exactly Twitter alternative, although that’s its known claim to fame. Why it’s probably not going anywhere. The ins-and-outs of federation, getting started, running an instance, why you would want to — cool stuff you’ve never considered could be built on top of Mastodon. And finally, the story behind naming posted content a “toot”.

0:00 / 0:00