7 common content marketing mistakes devs make (and how to avoid them) ↦
Stephanie knows her stuff when it comes to creating developer-focused content. If you’re in devrel (or want your thoughts/opinions to impact your fellow devs), this is a must-read. Don’t make these mistakes!
Discussion
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Jerod Santo
Bennington, Nebraska
Jerod co-hosts The Changelog, crashes JS Party & takes out the trash (his old code) once in awhile.
2019-02-20T15:47:14Z ago
I have the opposite problem to mistake #1: I spend too much time in the editing stage! 😆😭
(I edit while I write which everyone says not to do but I just can’t stop myself)
Stephanie Morillo
2019-02-20T16:05:41Z ago
LOL, oh no, Jerod!
I’m curious—do you set up deadlines for yourself (even arbitrary ones)? Sometimes having a deadline looming over you and having your inner voice telling you to stop over-engineering the thing or to stop nitpicking, helps.
But—at least you take the care to edit! Just don’t edit too much ‘cos we want to see what you’re working on, of course. ;)
Jerod Santo
Bennington, Nebraska
Jerod co-hosts The Changelog, crashes JS Party & takes out the trash (his old code) once in awhile.
2019-02-20T18:08:40Z ago
I don’t often set deadlines for my writing, which is good advice and something I need to start doing.
The good news is I have been working hard to clear my calendar a bit to make more time for writing (I tend to have a lot of ideas, but zero dedicated time to execute on them), so expect more in-depth commentary and content from me in the coming months. ✊
In the meantime, I’m happy to point people to interesting stuff (like yours) via Changelog News and just throw in my $0.2 here and there. 😄
Stephanie Morillo
2019-02-21T15:24:54Z ago
@jerodsanto Ha, yes! Can’t wait to see what you’re working on. And thanks so much ^_^
Adam Stacoviak
Austin, TX
Founder and Editor-in-Chief of Changelog
2019-02-20T16:10:32Z ago
💯agree on the YouTube video descriptions and the like…
It is so important to not skip that step for those who skim or need a bit more coaxing to engage. Not to mention important links mentioned in the content.
@radiomorillo this is a gold mine of advice!
Stephanie Morillo
2019-02-20T16:17:10Z ago
@adamstac thank you so much for reading!
Yes, absolutely re: descriptions! Even judging by how I myself choose what videos to watch, I’ve become more aware that I’m less likely to click “Play” on a video that has no description than on one that does. And we as viewers aren’t always aware of those choices we make, which is why it’s important that we as content creators are.
Hoping we’ll see an uptick in more detailed video descriptions in the near future! ;)