GoatCounter is a web analytics platform, roughly similar to Google Analytics or Matomo. It aims to give meaningful privacy-friendly web analytics for business purposes, while still staying usable for non-technical users to use on personal websites. The choices that currently exist are between freely hosted but with problematic privacy (e.g. Google Analytics), hosting your own complex software or paying $19/month (e.g. Matomo), or extremely simplistic “vanity statistics”.