Stephanie Morillo (content strategist and previously editor-in-chief of DigitalOcean and GitHub’s company blogs) wrote a book titled The Developer’s Guide to Content Creation — it’s a book for developers who want to consistently and confidently generate new ideas and publish high-quality technical content.

We talked with Stephanie about why developers should be writing and sharing their ideas, crafting a mission statement for your blog and thoughts on personal brand, her 4 step recipe for generating content ideas, as well as promotional and syndication strategies to consider for your developer blog.