If you want to transform IT, start with finance
This is a follow-up blog post to Ship It! #6 Money flows rule everything
- To achieve anything significant you need funding
- To get funding you need to persuade the people with the money to part with it
- To persuade the people with the money, you need to understand what they value
- To understand what they value, you need to understand how their cash flows work
- To understand how their cash flow works, you need to understand
- your customers/clients and how and why they part with their money
- the legal and regulatory constraints on your business and how it operates
The rest gets even better. It was great to read your follow-up thoughts, Ian! ๐๐ป