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Mikael Cho

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Unsplash is being acquired by Getty Images

Mikael Cho:

This is not one of those tech acquisitions where the company is bought to be shut down. Unsplash will continue to operate as a standalone brand and division of Getty Images. The entire Unsplash team will be staying and building Unsplash in the direction we have been. The main difference now is we have access to the resources and experience of Getty Images to help accelerate our plans to create the world’s most useful visual asset library.

I’m a huge fan of Unsplash, but I can’t help but be skeptical of how this plays out in the long term. I’ve heard it all so many times before. My fingers are crossed, though. If you haven’t listened to Mikael and Unsplash’s story on Founders Talk, now’s a good time. It was an excellent conversation.

Founders Talk Founders Talk #54

From side project to $7.25M for Unsplash

When Mikael Cho started Unsplash from its small beginning as a Tumblr blog and side project, he had no idea it would have such a huge impact and ultimately disrupt the photography industry. In this episode, Mikael shares the backstory of Unsplash, how it got started, keeping things focused, levers of growth, flipping the marketing funnel, turning free into a business, raising $7.25 million to build a new economy for photography, and the impact of an API.

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