Great episode, as always. Lots of good food for thought - most importantly (in my opinion) the importance of being genuine when it comes to developer advocacy. I was reminded of the scene in “Miracle on 34th Street” (never thought I’d be talking about that in reference to software engineering, but here we are …) where the people at Macy’s start to learn the value of referring customers elsewhere when they don’t have a specific product; likewise, the worst thing we can do is be disingenuous when talking about the software we write and are responsible for.