Erik Kennedy learnui.design

4 rules for intuitive UX  ↦

Erik Kennedy is back to give developers (and other folks who aren’t steeped in UX) some actionable advice on how to make interfaces more usable.

This is my advice on improving the UX of your designs WITHOUT hours of user research sessions, paper prototyping playtime, or any other trendy UX buzzwords.

When I started as a professional UX designer, I was shocked how many times my clients would hand me the initial wireframes (or the living, breathing, in-browser MVP) and there’d be completely obvious UX mistakes all over them. I’m not talking about things you need hours of research and A/B testing to discover. I’m talking, like, dead simple mistakes.


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