The why of the project from Craig Mod is what’s interesting…

Kickstarter is an excellent way to run a crowdfunding campaign. But if you already have a community built up, and have communication channels in place (via a newsletter, for example), and already run an online shop, then Kickstarter can be unnecessarily cumbersome. Kickstarter’s 10% fee is also quite hefty. By leaning on Shopify’s flexible Liquid templating system and reasonable CC processing fees, an independent publisher running a campaign can save some ~$7,000 for every $100,000 of sales by using Craigstarter instead of Kickstarter. That’s materially meaningful, especially in the world of books.

There’s also a step-by-step walkthrough on setting things up here ~> https://www.youtube.com/watch?v=DXP9iKARaYY