Google Analytics runs on over 56% of all websites. It’s the backbone of ad-tech across the web. Unfortunately, for site owners like me who just want to learn how people are using their website—while respecting their privacy—there simply aren’t any alternatives that meet all my requirements. So in two days, after a couple dead-ends, I built my own using React, AWS Lambda, and a spreadsheet. This is how.

It’s somewhat ironic that the datastore for this project is Google Sheets. That aside, this is a well-done effort and one that I wouldn’t mind adapting for use around these parts.