The key is to remain nimble, small (relatively), and indie. Podcasting started as hobbyist/indie media and that’s where the secret sauce remains.

Panoply, the podcasting unit set up by Slate magazine, recently laid off most of its staff and says it will now become just a distributor of podcasts rather than the creator of them…

BuzzFeed announced on Wednesday it was also laying off staff at its podcasting unit…

Audible, the audio arm of retail giant Amazon, also laid off some staff from its podcasting unit recently…

Our bubble isn’t bursting, it’s growing. We’re not going anywhere.