Cloudflare just launched a VPN for people who don’t know what V.P.N. stands for.

…we think the market for VPNs as it’s been imagined to date is severely limited. Imagine trying to convince a non-technical friend that they should install an app that will slow down their Internet and drain their battery so they can be a bit more secure. Good luck.

What’s interesting is the patience they’ve demonstrated with this launch. They first had to learn a thing or two about…

…the failure conditions when a VPN app switched between cellular and WiFi, when it suffered signal degradation, tried to register with a captive portal, or otherwise ran into the different conditions that mobile phones experience in the field.

The basic version of Warp is free. To put folks at ease (cause they’re a for-profit company), they’ve been transparent about their motives and shared “three primary ways this makes financial sense” for them.