Brave has launched its “built on privacy” advertising platform that will give you 70% of the ad revenue share as a reward for your attention. I’m particularly interested in the opt-in nature of this platform as well as their promise of privacy and security.

Starting today, users of Brave’s latest release of the desktop browser for macOS, Windows, and Linux can choose to view privacy-preserving Brave Ads by opting into Brave Rewards. These users will receive 70% of the ad revenue share as a reward for their attention…

Brave Ads also provides brands with direct opportunities to highlight offers and engage with users as they browse the web. Since Brave Ads are opt-in, brands know with certainty that when their campaigns run with Brave, their ads are viewed by people who welcome advertising. Brave’s anonymous-but-accountable campaigns ensure that advertisers are connecting with the users they are seeking, removing the excessive costs, privacy, security, and fraud risks currently associated with middlemen in digital advertising.

Good news! The new Brave tipping banner is now available with the latest desktop browser update. This new banner makes the experience of tipping your favorite Brave-verified publishers and creators easy and on brand. Even better, it never bugs your audience and is only shown when they want to initiate a BAT tip.

If you podcast, blog, vlog, write tutorials, give talks, etc. then you should setup Brave Payments on your site and let your audience tip you with their attention! We’re doing it.

This week Adam and Jerod talk with Brian Bondy, Co-founder and CTO of Brave. They talked through the beginnings of Brave and how BAT (Basic Attention Token) could be driving the future of how we offer funding and tips to our favorite websites and content creators. Of course, they go deep into the historical and the technical details of the Brave browser and their march to Brave 1.0. The last segment of the show covers how BAT works, how it’s being used, and also their interesting spin on an ad model that respects the user’s privacy.

In retrospect, becoming a Brave Publisher was a no-brainer. We’re big fans/supporters of:

• Independent publishers
• New sustainability models
• Brandon Eich (listen to this RFC if you haven’t yet)
• Real-world cryptocurrency use cases

So, if you appreciate the news and podcasts we’ve been producing for the past decade, please consider browsing our site with Brave and throwing a few BAT into the proverbial tip jar. 💚