Brendan Eich brave.com

Brave wants to reward you for your attention  ↦

Brave has launched its “built on privacy” advertising platform that will give you 70% of the ad revenue share as a reward for your attention. I’m particularly interested in the opt-in nature of this platform as well as their promise of privacy and security.

Starting today, users of Brave’s latest release of the desktop browser for macOS, Windows, and Linux can choose to view privacy-preserving Brave Ads by opting into Brave Rewards. These users will receive 70% of the ad revenue share as a reward for their attention…

Brave Ads also provides brands with direct opportunities to highlight offers and engage with users as they browse the web. Since Brave Ads are opt-in, brands know with certainty that when their campaigns run with Brave, their ads are viewed by people who welcome advertising. Brave’s anonymous-but-accountable campaigns ensure that advertisers are connecting with the users they are seeking, removing the excessive costs, privacy, security, and fraud risks currently associated with middlemen in digital advertising.


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