Plausible creators Uku Täht and Marko Saric join the show to talk about their open source, privacy-friendly alternative to Google Analytics. We talk through the backstory of the project, why it’s open source, the details behind a few viral blog posts Marko shared to bring in a ton of new interest to the project, why privacy matters in web analytics, how they prioritize building new features, the technical details behind their no cookie light-weight JavaScript approach, and their thoughts on a server-side option.