We’re LIVE at the historic Oriental Theater in Denver, CO with Nora Jones. Nora is the founder of Jeli.io, recently acquired by PagerDuty and she’s been shaping the way we think about reliability, incident response, and human-centered engineering for years.

We get into the real story behind the deal. Not just the headline, but what it’s like selling your company, what it takes to actually integrate a product into a larger platform, how customers responded, what changed for her team, and why her new role at PagerDuty is basically everything she was building Jeli for.

This week we’re joined by Nora Jones, founder and CEO at Jeli where they help teams gain insight and learnings from incidents. Back in December Nora shared here thoughts in a Changelog post titled “Incident” shouldn’t be a four-letter word - which got a lot of attention from our readers. Today we’re talking with Nora about all things incidents — the learning and growth they represent for teams, why teams should focus on learning from incidents in the first place, their Howie guide to post‑incident investigations, why the next emerging role is an Incident Analyst, and she also shares a few book recommendations which we’ve linked up in the show notes.