We’re revisiting Shape Up and product development thoughts with Ryan Singer, Head of Product Strategy at Basecamp. Last August we talked with Ryan when he first launched his book Shape Up and now we’re back to see how Shape Up is shaping up — “How are teams using the wisdom in this book to actually ship work that matters? How does Shape Up work in new versus existing products?” We also talk about the concept of longitudinal thinking and the way it’s impacting Ryan’s designs, plus a grab bag of topics in the last segment.

Ryan Singer, head of Product Strategy at Basecamp, joined the show to talk about their newest book — Shape Up: Stop running in circles and ship work that matters. It’s written by Ryan himself and you can read it right now for free online at Basecamp.com/shapeup.

We talked about the back story of the book, how the methodology for Shape Up developed from within at Basecamp, the principles and methodologies of Shape Up, how teams of varying sizes can implement Shape Up. Ryan even shared a special invitation to our listeners near the end of the show to his live and in-person Shape Up workshop on August 28th in Detroit, Michigan.