But…why? We’ve loved building Upcase, both as a business and as a way to share what we’ve learned with the community. But while we’d love to keep investing in Upcase and producing tons of new content, we’ve been moving in a different direction—back to our roots, in fact, as we focus on our core consulting business. So what to do with this learning platform we’ve poured our hearts and souls into? We ultimately decided the best option was to open Upcase up to the world and share all of the content, no subscription needed. As they say, if you truly love something, set it free. Focus is SOOO crucial and sometimes is overlooked for too long. Been there. Glad to see the wisdom of focus here being shared (freely) from Thoughtbot. We’ve always been huge fans of their leadership in the community.