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Matt Mullenweg ma.tt

Matt Mullenweg on acquiring Tumblr

Kudos to Verizon (words I never expected to type) for how they handled the process. I couldn’t think of better hands to receive the once-vibrant social network and shepherd it into the next era: Automattic is still a startup — I’m sure there are deep-pocketed private equity firms that could have outbid us, but the most likely outcome then would have been an “asset” getting chopped up and sold for parts. (This is a caricature and there are PE firms I like, but it’s not a terrible stretch of the imagination.) Instead, Tumblr has a new chance to redefine itself in 2019 and beyond. Its community is joining with WordPress’ 16-year commitment to open source and the open web.

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link Icon runyourown.social

How to run a small social network site for your friends

Darius Kazemi, recent Mozilla Fellow and one of my favorite internet artists, has put together a comprehensive guide on how to run your own social network. The Mastodon instance he runs, Friend Camp, seems like one of the more fun and positive social networks around. This document exists to lay out some general principles of running a small social network site that have worked for me. These principles are related to community building more than they are related to specific technologies. This is because the big problems with social network sites are not technical: the problems are social problems related to things like policy, values, and power.

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