Ned Batchelder: if you want someone to do something, you have to give them a compelling reason to do it, and you have to make it as easy as possible for them to do it. That is, you need to have good answers to Why? and How? Let’s look at the Why and How model as it applies to corporations funding open source. They don’t do it because the answers to Why and How are really bad right now. I interviewed Ned for an upcoming maintainer-focused series of The Changelog. He’s been in the game a long time and has a lot of interesting things to say.