Leading Auth0 to a $6.5 billion acquisition
This week Adam is joined by Eugenio Pace, co-founder and CEO of Auth0. Auth0 is a for developers, by developers identity, access, security, and authentication platform built for the cloud that secures billions of logins every year. Mid 2020 they raised $120 million at a $1.92 billion valuation after being told no several times. Then, earlier this year in March they announced they were being acquired by Okta for $6.5 billion, in a bold and future-thinking all stock deal. This episode is full of wisdom, inspiration, and tactical advice that Eugenio has used to build Auth0.
Matched from the episode's transcript đ
Eugenio Pace: Well, thereâs a couple data points there. One is at that time there were a couple companies that proved to me and to us that a business could be built around this notion of empowering developers to build better, faster, in our case more secure software, even with arguably boring things. So thereâs nothing really very sexy about authentication. Identity geeks and engineers - some of them might be super-passionate about that specific problem, but itâs not something that everybody/the entire world wakes up every morning and says âOh yeah, letâs learn how cryptography works, and digital signatures work.â We have other problems to solve.
But at that time, there were companies like Twilio and Stripe and SendGrid and Heroku, just to name four that were role models for me, that were taking arguably boring infrastructure requirements and making them easy to use and accessible for any developer in the world.
SendGrid solved the problem of sending emails. A pretty mundane thing; a pretty important thing, but not like an earth-shattering problem. Twilio was solving the problem of sending SMS messages, and doing that in a way that any developer on the planet could SMS-enable their applications. And they were very successful. So we kind of said âWe are going to be the Twilio of authentication. Weâre gonna be the Heroku of authentication, or the SendGrid of authentication.â