Daniel and Chris groove with Jeff Smith, Founder and CEO at CHRP.ai. Jeff describes how CHRP anonymously analyzes emotional wellness data, derived from employees’ music preferences, giving HR leaders actionable insights to improve productivity, retention, and overall morale. By monitoring key trends and identifying shifts in emotional health across teams, CHRP.ai enables proactive decisions to ensure employees feel supported and engaged.
Jeff Smith: To speak to the original business case as we said it, so carving out the military, pro sport team therapists and so on, but looking in that HR tech, it was fascinating, as we’re working with CEOs, CHROs, head of people, chief administrative officer, to really understand their charge inside of these organizations or agencies. And you’re right, the size of the company matters. We were going with enterprise companies, CHROs are saying “Thank God you didn’t come to me with solutions.
I have an entire library of solutions. I just need better insights. How do I deploy them better? Who do I serve [unintelligible 00:42:53.21] development, with perks, with executive coaching and so on?”
So you kind of have that, where they’re saying “We just want better diagnostic tools, better insights to work with.” One said “Hey, I spent last year $250,000 on a single survey that took 90 days to get the results back in nine months and talk about it, for a moment in time that we weren’t in anymore. The company had changed. And so this gives me regular insights that I can really look at.”
And then I can call up that manager, “Hey, this team is looking on the verge of burnout. What’s going on down there?”
Or “Your team’s crushing it. Hey, how can I provide you with more resources?” And they all segment differently. You’re right, it’s regional, it’s by business unit, different teams… So you figure out that segmentation, and then they run with it.
The smaller companies I was finding are saying “Great! Thank you for this information. But what do I do with it? Can you help us better understand what this means inside of our organization?” So what we did was we ended up with our data sciences, behavioral sciences, organizational health, sitting down with these companies saying “Hey, this is what I see.” I mean, already they’re looking at the data. Everything’s coming back, they’re looking at it, great, let me tweak this, let me change this… And before the reporting goes out, because they have a dashboard and [unintelligible 00:44:10.26] on teams… And then at 90 days we sit down with the client and with the behavioral scientist and say “Okay, this team is showing these signs of this. I would provide more fuel on the fire. Rewards. Perks. That’s really – honing on this. This is an area you might want to check on.”
[44:27] And so we’re in that phase right now to understand “Did the large enterprise companies say they had the tools, and just projecting that they had everything, but they really need help, or not?” And we don’t know yet. So I think it’s been fascinating to walk alongside them. We said “Hey, what is our role in remediation, intervention, solution?” Let’s first be the best in the world diagnostic tool, using music as a signal for emotional health and wellbeing. Great. Then, where do we step into the solutions and recommendations? And so we have a full report out, say “Hey, this team - motivation’s up, stress is up, balance is okay. Collaboration’s good. It means they’re crushing it. Let’s provide these.” “It looks like collaboration’s going down, stress is remaining high, balance is a little bit off… Okay, they’re on the verge of burnout.”
So to you understand behavior and what’s truly happening there, and how it influences and impacts companies is important. And so that’s why we have the team look at that, and we’re providing this HR intelligence center to these clients to say “Hey, do you want to tap into this? Can we help?” And I’m finding that they like that. They like being led to water. It’s not a reflection of whether they’re doing a good job or not, it’s just to say “Hey, here’s some resources that you might want to consider”, because we created it for that reason. They do care, and they’re throwing resources at employees… Let’s just help them better deploy those resources so they land. So people stay in their jobs, and companies are growing, and people feel excited to come to work every day.