Conferences are an integral part of the Go community, but the experience of conferences has remained the same even as the value propositions change. In this episode we discuss what conferences generally provide, how value propositions have changed, and what changes conference organizers could make to realign their conference experience to a new set of value propositions.
Kris Brandow: Yeah. Alright, so I think thatâs a pretty good overview of the value propositions that conferences have had historically. I think the big kind of headline Iâve had in my mind around this for a while is âIs it valuable for me or for any attendee to fly to a place to mostly sit in an auditorium with a whole bunch of people, potentially risking my health for a talk Iâll be able to see on YouTube in three weeks?â Not literally three weeks, but roughly three weeks.
[18:12] And I think for a lot of people the answer to that is probably no, but I do think the other part of conferences that has already existed, which is kind of what you brought up, Angelica, of this - I get to interact with all of these people I wouldnât be able to interact with otherwise. I think that is a thing that is very unique to conference spaces.
I think my own experience at GopherCon this past year, and GopherCon in previous years, and other conferences, has always been this very strong enjoyment of what has in the past been this kind of shadow track of the conference, but more and more conferences are now making like an official track, which has been aptly named the hallway track. And for those of you out there who have not been to a conference, or donât know what a hallway track is, itâs basically literally people, instead of going to a particular talk, one of the talk tracks, stand in the hallway, or in the sponsor area, or dining den, or wherever, and have chat with each other, and get to know each other, and do more interpersonal interaction, instead of watching the talks. Some people do this for just like an hour of the whole conference, some people spend their entire conference doing this. But I think that when it comes to value propositions, this is the largest that I think conferences can offer in this current era that weâre in, of this interactivity, that you just really canât get anywhere else. Like, yeah, we do have video calls⌠Once again, theyâre not the same. There was a difference in quality of personal interactions when we had â Iâll just keep using GopherCon, since this is a Go podcast⌠But GopherCon online, versus GopherCon in-person this last year, right? There was a very large difference in those interactive aspects of things.
So with that, I want to move to the second part of the podcast today, where we talk about this idea I have that Iâve called hallway conf⌠Which is not a name of an actual conference, but a generic name for a kind of flavor or type of conference. So there are some kind of big features that Iâve been thinking about, that I think â these would help transition us from a regular track-based/talk-based conference into a hallway-based conference. So Iâm just gonna go through a couple of these, and then we can talk, and panel, feel free to choose individual things you want to talk about; it doesnât have to be on this list. But I think the biggest thing, or one of the biggest things is I think instead of having a few large theaters for talks - I think most conferences have like two or three tracks; some are single-track, but itâs usually you have one room you can fit the entire conference in, and then you have some other rooms you can fit roughly a third or half of the conference. So instead of having two or three of those, having a larger number of much, much smaller theaters. And to tack on with that - you know, youâre flying the speakers out; I think what you said, Angelica, is absolutely accurate, that people really want to talk to the speaker. They donât just want to hear what they have to say. I can hear what they have to say on the YouTube recording. Yeah, Iâm at the conference because I want to be able to talk to them and interact with them. And now we have the technology that we can easily pre-record all of the talks. So instead of having the speakers give live talks, have them give pre-recorded talks, and then show those talks in the aforementioned theaters.
And the nice thing about this as well is that now you can schedule a talk to be aired more than once, which means that someone doesnât have to choose between two live talks they want to see. You can be like âOh, I want to see all these talksâ, and you could figure out a schedule so that you can see the talks that you want to have.
And since we still have the speakers there, this kind of third part of this main change is to have a speaker stand, where speakers would have shifts, or time slots where they would be in this den. Say maybe two-hour blocks, or one-hour blocks, where people who have watched their talks can come and talk to them about their talks, and have these nice little kind of smaller interactive spaces for them. And since we have all the talks recorded, you could also do something where, for attendees, you can put the talks online early, so that people can watch them, and have watched them, and then spend most of their time talking to different speakers about the things that they said in their talks.