Daniel and Chris groove with Jeff Smith, Founder and CEO at CHRP.ai. Jeff describes how CHRP anonymously analyzes emotional wellness data, derived from employees’ music preferences, giving HR leaders actionable insights to improve productivity, retention, and overall morale. By monitoring key trends and identifying shifts in emotional health across teams, CHRP.ai enables proactive decisions to ensure employees feel supported and engaged.
Jeff Smith: No, I’d be glad to. As you mentioned those three things, it is the perfect storm, especially for topics today… And it was a journey to get here. And I can give you a little bit about my journey and how we ended up with AI and mental health.
I would say in my background - I’m a corporate guy gone good. A classically-trained entrepreneur. I built six companies, three nonprofits… It’s where I find the joy. Identify a problem in the world, create a unique solution, wrap a company around it and build it to scale.
And this one’s called Chrp, named from the story of the canary in the coal mine. When that bird stops chirping, you get the heck out. It can send signals that we cannot. Methane, carbon monoxide… And so it becomes an early indicator for health and wellness. And we’ve created a platform harnessing that, using music.
And so to go even further back on myself and how I even got in this business - for years, I was the go-to guy for most ad agencies in New York to do all their social impact branding, corporate social responsibility… I became an expert on weaving purpose into the brand narrative, and bringing people alive at work, and through the products, and the brands, and these global campaigns… And along the way found a significant disconnect, I would say, between the leadership – the leadership that cares. They care about purpose, they care about their employees, they’re throwing millions at perks, rewards, telehealth, but their employees aren’t feeling it. They’re not feeling seen, they’re not feeling heard. There’s work-life enmeshment. They’re depressed. They’re anxious. They’re looking for jobs. And so a few of us decided “Hey, let’s take that on.”
We created a small company to come up with solutions to address workplace flourishing, and thought “That’d be kind of cool. Let’s bring people alive in the workplace.” And we started there, and said “Hey, what’s this disconnect between leadership and employees? What’s the problem? If there’s intent and there’s resource, but not results, where’s the breakdown?” And we’ve found that it was an information problem. We’ve found it was the corporate survey, the quarterly polls. How are you feeling? Nobody answers it, they lie in their responses, fear of reprisal, and they’re just making blind bets.
The data they’re getting back is at fault, mainly because people hate surveys. They want to fill them out. And so we said, “Let’s start there. Let’s come up with a better diagnostic tool, so people can feel seen and heard and where they’re truly at. And how do we do that?” And we set out to improve the survey; the survey tool, different modalities, different lengths, maybe even the happy faces you see in the bathrooms at airports… You know, just make it super-simple. And none of those are really tracking after a few months, and I was training for a Spartan race. One of those crazy things that we do to keep ourselves alive… And I found my mood changing with my music. I switched to, I think it was Motley Crue, Kickstart Your Heart, and just found my energy level shifting, and started thinking, as I was running, “What’s happening here? Am I being affected by the music? Am I making certain choices in my music selection that’s a reflection of this?” And that was where I had the a-ha moment, to say “Hey, is music the signal that we’ve been looking for? Is that a reflection of how I feel?” And so we dug into that, looked at music science, listening behaviors, research AI, and found a direct link, as music is a mirror for your mood.
In the simplest form, Chris, if you’re driving in the car and you’re listening to the radio, and you change, change, change until you find a song you like, that’s just your mirror neurons lining up your emotion with that song. it’s how you’re feeling or how you want to feel. It’s very hard to listen to music you’re not feeling. It’s that grind… And so we thought, “Okay, if we can bottle this up, we’ve got a rocket ship. If not, we’ll sell the algorithm and move on to the next task.”
[08:07] And so fast-forward, raised a bunch of capital, surrounded myself with brilliant people, technologists, HR leaders, music… So a buddy of mine, Suman Debroy - we’ve built some amazing things together. As a doctor in machine learning, he jumped in to help figure out the models… HR leaders from enterprise companies, managing hundreds of thousands of employees, speaking into “What does that experience need to look like inside of the company?” The music industry, songwriters, musicians, former execs from the big music streaming companies saying “Hey, this is the data that’s available to you, or even the intent from the musicians.” And that was phenomenal, to understand what were they feeling when they wrote a song? What do they want to put out in the world?
And so that was fascinating. And then even the attorneys, legal counsel. We’ve got the former privacy chief of Homeland Security to really look at “What are the privacy blockers? How do we hold integrity in this conversation?” Because music is so personal. And so we brought them together and said “Hey, let’s solve this problem. Music is our answer.” And like any, I guess now a new tech company, you’re testing it across an alpha group, looking at everything: adoption, the science… You end up with a black box on the table, it works beautifully. And so that was like end of last year. Now you’re shifting to product-market fit. Who is this best built for, right? A healthcare company at 2,500, a sports team, automotive company? So that’s where I’d say the rubber hits the road, and where we’re at today.
And just incredible leaders - you mentioned Greg Enos and others - just looking at this, saying “Hey, here’s a direction. Let’s really look at that how we can apply it.”