Building the best mountain bikes in the world
This week Adam is taking the show off the beaten path to speak with Adam Miller, the founder and CEO of Revel Bikes. Yes thatâs right, this episode features a founder of a bike brand, not a tech brand.
Adam Millerâs journey to create Revel Bikes is paved with many ups and many downs, a failed partnership, super scrappy weeks and months traveling the world to find the best manufacturing partners, the latest innovations in suspension tech and modern geometry to hit the mountain biking scene, a strong team thatâs been with him every step of the way (many of which are as close as family), and truly some of the best premium bikes available on the market today.
BTW, Adam (host) is an owner of a Revel bike â he has a T1000 colorway Rascal that heâs ridden on downhill trails, all-day epics, and everything in-between. If you enjoy this episode, please us know in the comments.
Matched from the episode's transcript đ
Adam Miller: That PinkBike article was huge. That really spread the word literally on day one. And then we actually â again, Iâm pretty bad at predictions, Iâm starting to find out⌠We thought we were going to be mostly direct-to-consumer, online sales. We built our website for like $300, so it wasnât very good⌠So maybe that had something to do with it. But I thought we were gonna be mainly online sales, we wanted to partner with 5 or 10 kind of key retailers to have some bikes in some showrooms across the country⌠And again, I couldnât have really been more wrong. We launched and we got a ton of demand. And some was direct-to-consumer, but a lot of it was bike shops. We really spoke to kind of that enthusiast, high-end bike shop market, so shops that were carrying maybe Santa Cruz or Specialized or Yeti, or some of our competitors⌠At the time I didnât even think they were competitors. I thought we were much, much smaller. A lot of those shops said âThis is a perfect brand for us. We want to take you on.â So within a matter of weeks we brought on a lot more retailers.
I think now we have 121 bike shops in the United States that sell our bikes, and then like 38 in different countries, as well as some distributors. I think we have about 17 distributors in 17 different countries. But the Worldwide Cyclery guys - itâs a fantastic, amazing, best of the best online and brick and mortar retailer. I think they have three or four locations now across the country, and they do a ton of online business. And I got a call - one of the better calls Iâve ever gotten is a few days after we launched weâre back in Carbondale at the office, and I got a call from Jeff Cayley, who is the founder of Worldwide. He started the business when he was 20 years old, or 19, or something, and just created the best bike retailer in the world, Iâd say. And he called me and said, âI saw your bikes, they look great. Can we sell them?â It was another one of those things where I donât know if I actually did put the phone on mute or I just waited till I hung up, but I was jumping up and down when that phone call ended, of âOh my God, Jeff Cayley called me, and Worldwide wants to sell our bikes. This is the best thing we could hope for!â
And they made a few videos, they have a great YouTube presence, and really good reach. And that was another big turning point. They really got the word out, to you and to so many other people. And actually, a few days ago I got back â I was on a trip in Uganda and Africa that Jeff Cayley and I went on with a group of entrepreneurs; it was 18 entrepreneurs on a trip put on by a company called Wayfinders, that do kind of this business training, CEO coaching, leadership stuff in unique, different places around the world. And so that was a super-cool trip. So I have Jeff to thank for telling me to go on that trip.