Brendan Eich, founder of Brave and creator of JavaScript, joined the show to talk about the history of the web, how it has been funded, and the backstory on the early browser wars and emerging monetization models. We also talked about why big problems are hard to solve for the Internet and the tradeoffs between centralization and distribution.
Brendan Eich: You know, you can still get, as I say, search revenue. We actually have search partners already. DuckDuckGo is a search partner, and weāre making lunch money from them⦠Which is good. And we help build that up, because people who skew toward Brave do like DuckDuckGO. Thatās an up-and-coming search engine that emphasizes privacy, so itās in many ways aligned with us. Itās just not our default search engine because Googleās still the peopleās choice, as far as we can tell. And as they say, on the long tail of multiple keyword queries, itās still the best.
[30:02] If we didnāt make Google the default, we suspect a lot of our users would reset from our default DuckDuckGo to Google, and then we would be stuck, because ethically and in the market we wouldnāt wanna override their choice. We could never get them back on a default that might be a better search engine down the road.
This actually happened to Firefox - itās public information, people studied this identity-solving search engine log. If you look at what happened with the Yahoo! search deal, in December 2014 they made Yahoo! the default search for Firefox, and weād had Google since Phoenix, since forever. We had a good commercial deal since 2004. That Yahoo! default didnāt stick. A lot of users rest to Google over time. Yahoo! was probably paying - I donāt know, but Iām guessing they were paying a lot, possibly even a guarantee payment, for a declining traffic.
We donāt wanna do that in Brave, but we will make some search revenue from people who choose DuckDuckGo. And as the game theories would suggest, all the non-Google search engines generally are willing to pay for non-default traffic; that is for those users who choose to switch to DuckDuckGo or Bing. Theyāll pay better if you make them the default, and Bing is still trying to grow, so theyāll do deals like I mentioned, Vivaldi, as far as I know theyāre still using Bing as the default, but⦠We can get some money out of search, itās just not gonna be huge and we donāt wanna count on it exclusively.
Another idea we have is the microdonations weāre already supporting with the Brave payments beta. If you use Brave right now, since 0.12 one or two, you can actually get money into your user wallet and have it sort of deterministically anonymously and with low transaction costs distributed among your top sites. You can turn off the sites you donāt wanna support. You have 30 days of ongoing personal chartbeat in your own browser - this is on-device only, no tracking. And at the end of that 30-day period, which is a personal period, thereās reconciliation. Anything you excluded or decided at the last minute you didnāt wanna fund gets left out. The other sites get what are essentially votes in sort of a zero knowledge proof voting system based on some cool academic work called Anonize and that gets sent through a VPN connection to our infrastructure, so we donāt even see your IP address. Then we mix it all together and we count the votes and we count the funds - a lot of people are putting $5/month in this system - and we distribute it to publishers; weāre starting to do that now, just this week. I think our publishers pays will be up very soon.
[32:47] That means we get some small fee-based revenue off of that, but we have to cover our infrastructure costs. Iām not sure that will make us a lot of money either, but thatās another way weāll make some money. I think if everybody who used Brave donated $5/month, theyād be essentially replacing their average cost or median cost in terms of lost ad revenue. That would be cool. I donāt think everyoneās gonna do it. Also, we need to get a million users, ten million users, a hundred million users. But if all those ifs came true, everybody did $5/month, and we have a hundred million users, weād be making $3/user/year - thatās $300 million. Thatās enough to run a browser like Firefox. Thatās what Firefox often ran on in the old days.
I think it would be nice for that to happen, but I donāt think that will happen. I think the donor cohort will decline as a fraction of our user base. NPR gets like 30% listeners donating, but they do pledge drives, theyāre a nonprofit. We are getting early adopters skewing toward donating. We have like 11,000 wallets and weāre only in beta; the average balance in the wallet is over $5, so people are doing this, but itās voluntary, so we canāt count on it either. But weād like to build it up and see how big it can get.
We think itās a good deal for publishers too, because they donāt have to worry about the lost ad revenue if theyāre getting these donations trickled back to them through the Brave payments.
I mentioned Brave payments as an auto micro-donation system, but thereās general ecommerce we could do with Brave payments. If itās just on the Bitcoin blockchain, it could not involve us, thereās no need for an intermediary (thatās one of the beauties of Bitcoin) and we wouldnāt make anything. But weād like to enable that. We think that thereās upside there.
Generally, thereās too much friction buying things on the web, still. Obviously, if you have an iTunes or Amazon credit card relationship, itās one click and away you go. But you donāt wanna do that with every ecommerce site you might wanna buy something from. Itās kind of scary to give over your credit card to another site, with all the breaches. People sometimes use Paypal, but Paypal has its issues and itās not universal.
Weād like to make frictionless small payments a thing, a web standard, if you will. And thereās nothing proprietary about it, weād like to have Brave just be a pioneer, just like pop-up blocking or tab browsing was known before Firefox or Phoenix, but we popularized it. Weād like to make future payments that are frictionless - no intermediary, no interchange charge⦠Weād like to make that a thing.